SIGVARIS, with their Athletic Recovery Socks, announces deal with Southern Crescent Cycling Club

January 14, 2010 at 9:42 pm Leave a comment

The “Athletic Recovery” Sports Compression Sock, the latest success from the global leader of graduated compression-SIGVARIS, forms Strategic Partnership with Southern Crescent Cycling Club in Atlanta, GA.

WWW.ATHLETICRECOVERYSOCK.COM
FOR IMMEDIATE RELEASE

PR Log (Press Release) – Jan 14, 2010 – Atlanta, GA: SIGVARIS, with the “Athletic Recovery”, a sports compression sock for exercise-induced muscle soreness & post-practice recovery, will become the exclusive provider of graduated compression socks to Southern Crescent Cycling Club.

General SIGVARIS athletic sponsorship questions can be directed to: sigvariscares@sigvaris.com or by calling 770-632-2930.

SIGVARIS, through the Athletic Recovery line of socks, already has strategic partnerships in place with established endurance sports organizations in North America, such as: Road Runner’s Club of America (RRCA), USProTri, and the Cross Country Canada Olympic Team (CCC-skiing).

SIGVARIS INTRODUCES THE ATHLETIC RECOVERY – A SPORTS COMPRESSION SOCK

Peachtree City, GA – On October 29, 2009, SIGVARIS introduced a new Sports Compression Sock called “Athletic Recovery”, an Active Therapy graduated compression sock designed to boost endurance, improve athletic recovery and peak performance. The compression sock-Athletic Recovery helps to flush out the lactic acids built up in the leg muscles during exercise, as well as relieve tired, aching legs and exercise-induced muscle soreness.

SIGVARIS created the Athletic Recovery for competitive athletes and weekend warriors as compression garments have become highly visible in all major sports. Whether it’s during the actual event, after the event, or even while traveling, athletes are making graduated compression socks part of their everyday attire.

“As the global leader of graduated compression socks, we are very excited to be entering this new and emerging market segment of Athletic Recovery. SIGVARIS brings unequalled quality and expertise to a new demographic of competitive athletes and weekend warriors, many of whom may have been previously unfamiliar with graduated compression garments. The Athletic Recovery Line is the first SIGVARIS Sock in the new Active Therapy series, with several additional products to be introduced in 2010”, said Jonas Thelin, Director of Marketing, SIGVARIS North America.

The Athletic Recovery is made of drirelease® yarns to accelerate the water release rate of wet fabric, and includes environmentally-friendly FreshGuard® to eliminate odors by blocking odor-causing sebaceous body oils from attaching to the fabric.

Additional Athletic Recovery features & benefits include:
• Lactic acid flush-out and relief of delayed onset leg muscle soreness
• Superior Athletic Sizing Assortment, comfort and fit with 50+ years of graduated compression sock expertise
• Patented drirelease® and latex-free yarns with an embedded environmentally-friendly Freshguard® treatment that virtually eliminates odors
• True Graduated Compression from the global leader of graduated compression socks

SIGVARIS created http://www.athleticrecoverysock.com to provide consumers with information on the new sock – Athletic Recovery, as well as a forum for athletes and weekend warriors to discuss their compression therapy experiences and results. The website also includes related medical studies that support the science behind the use of compression therapy for athletic endurance and recovery.

About Southern Crescent Cycling Club
Southern Crescent Cycling is South Atlanta’s first cycling club, started in 2006. The club is USAC licensed. The club’s membership is diversified to include recreational riders, mountain bike, road and track riders and even recumbent riders. SCC promotes competitive racing through the coaching and development of teams and promotes and encourages safe, recreational cycling. The mission of the Southern Crescent Cycling Club is to create a highly social, community-based organization that enables cyclist to gain ultimate satisfaction and enjoyment of cycling through group and cycling related activities.

About SIGVARIS
SIGVARIS® North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous and lymphatic disorders. Our US manufacturing plant is located just south of Atlanta in Peachtree City, GA. For more information, please visit http://www.sigvarisusa.com. SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.

About USPro Tri
USPro Tri is the largest team of professional triathletes in the USA. Its 10 professional triathletes have recorded wins and top American results in Olympic, Half Ironman, and Ironman distance events. Triathlon (swim/bike/run) is one of the fastest growing sports in the US, and the mission of USPro Tri is to increase the abilities of American professionals. Keep track of the team and their sponsors at http://www.usprotri.com

About RRCA
The RRCA is the national association of running clubs, running events, and runners. The mission of the RRCA is to promote running as a competitive sport and healthy exercise. The RRCA achieves their mission by promoting the common interests of its members by providing educational opportunities, programs, and services. The organization’s membership consists of over 980 Clubs and 195,000 Members.

About CCC
Cross Country Canada is the governing body of cross-country skiing in Canada. Its 51,000 members include athletes, coaches, officials and skiers of all ages and abilities, including those on Canada’s National Ski Teams and Para-Nordic Ski Teams. Cross-country skiing is Canada’s optimal winter sport and recreational activity with more than one million Canadians participating annually.

About Optimer Brands
Optimer Brands, formerly known as Optimer Performance Fibers, a Sterling Capital Partners company, is based in Wilmington, DE. Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments.

drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic (hydrophobic) and natural (hydrophilic) fibers that accelerates the water release rate of wet fabric. Rather than spreading the moisture across the surface of the fabric, drirelease® actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease® includes the added benefit of FreshGuard, an odor neutralizer embedded in all drirelease® fabrics, that virtually eliminates odor without using harmful chemicals and won’t wash out. For more information, visit http://www.drirelease.com.

FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease® fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard® is friendly to the environment. For more information, visit http://www.drirelease.com.

TAGS: SIGVARIS, athletic recovery, athletic recovery sock, graduated compression, sports recovery sock, Athletic Socks, Sports Socks, Southern Crescent Cycling Club.
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SIGVARIS® North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy.

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